The podcast template Strong, no background
Bold white italic that reads over a studio or a video call. Open it, type your line, download the PNG.
Use the podcast templatePodcast clip title cards
A podcast clip title card is the short line on screen at the start of a clip cut from a longer episode. A clip usually starts in the middle of a conversation, so the card does the job the intro would have done: it tells people what this moment is about before they swipe.
Quick answer
Name the moment, not the episode. One idea in two short lines, in the top third of the frame, above the speakers' heads. Keep it up for the first 3 to 5 seconds, and never write "Episode 12" or a date as the hook.
Writing the line
- Pick the line they'd quote. Listen for the sentence a listener would send to a friend. That sentence, or the question right before it, is usually the hook.
- Tease, don't spoil. "The question that changed my business" works because the answer is in the clip. If the card gives the answer away, people don't need to watch.
- No episode numbers or dates. "Ep. 145" and "October 23" tell a new viewer nothing. Put the episode number in the caption.
- Use their words. A short quote from the guest in quote marks feels real, and it's often stronger than anything you'd write.
- One card per clip. If you post several versions of the same clip, change the opening shot as well as the text.
Hook lines by niche
Example lines to start from. Swap in the real moment from your episode.
Coaching and mindset
- The question that changed how I coach
- Nobody tells you this about burnout
- She almost quit the week before it worked
Health and wellness
- What I wish patients asked me first
- The habit I dropped after 20 years
- This is why the diet stopped working
Business and money
- The deal I said no to
- The first hire I got wrong
- Most people price this wrong
Faith and marriage
- What forgiveness actually looks like
- The prayer I stopped praying
- What we fight about the most
Recovery and sobriety
- I thought one glass was fine
- I didn't have a rock bottom
- The first 30 days nobody talks about
Where to put it on a podcast frame
- Two people in a studio. Crop to the speaker for 9:16 and put the card in the empty space above their head. If both people stay in frame, place it across the top, clear of both faces.
- Video call recordings. Stack the two webcams top and bottom, then put the card on the seam between them. It covers the join and sits away from both faces.
- Keep the bottom clear. Instagram's caption, username and buttons cover the bottom fifth of a Reel. Your captions go above that line, and the title card goes well above your captions.
- Same look every clip. One style and one colour pair for the whole show makes your clips recognisable in the feed. Save it once in the maker.
More formats in the Reels hook text guide, and how to get the PNG into Premiere Pro, CapCut or DaVinci in title cards on PC.
Questions
What should a podcast clip title say?
The moment, not the episode. Use the line a listener would quote, or the question right before it, in about two short lines.
Where do I put the title on a podcast clip?
In the top third of the frame, above the speakers' heads. For stacked video-call clips, put it on the seam between the two webcams.
How long should the title card stay on screen?
For the first 3 to 5 seconds, so people can read it before they decide to keep watching. You can remove it after that.
Should I put the episode number in the hook?
No. A number tells a new viewer nothing about why they should watch. Put the episode number and the full episode link in the caption.
Is the title card maker free?
Yes. No sign-up, no watermark. It exports a transparent PNG you can add to any video editor.
Make yours now
Free, no sign-up, nothing to install. Type your line, pick a style, download a transparent PNG.
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