Instagram Title Card Maker

Reels hook examples

60 Reels hook lines you can copy, grouped by format. Swap in your own words, check the line, then open the matching template and download a transparent PNG for your video.

Quick answer

A good hook is one idea in about two short lines, in the top third of the frame for the first 3 to 5 seconds. Pick the format that fits your video, then make the line sound like you.

Jump to: POV hooks Question hooks Mistake hooks List hooks Storytime hooks Progress hooks Podcast clip hooks

POV hooks POV template

Put the viewer inside a moment they know.

  • POV: you finally said no and nothing bad happened check
  • POV: it's Sunday night and you're already tired check
  • POV: your plan actually worked this time check
  • POV: you open the fridge for the third time check
  • POV: the first day you didn't check your phone check
  • POV: you stopped waiting for the right time check
  • POV: the client says yes check
  • POV: you try it the way they told you not to check
Open the pov template

Question hooks Question template

Ask what they're already wondering. Answer it fast.

  • Why does this always happen on Mondays? check
  • Would you pay for this? check
  • What would you do with one extra hour a day? check
  • Is it really that simple? check
  • Have you ever noticed this? check
  • What if you stopped doing this tomorrow? check
  • Which one would you pick? check
  • Do you do this too? check
Open the question template

Mistake hooks Mistake template

Name the thing people get wrong. Then show the fix.

  • You're doing this one step too early check
  • This is why it never looks like the picture check
  • Stop starting with the hardest part check
  • The habit that makes everything take longer check
  • Don't buy this until you watch this check
  • The mistake I made for three years check
  • Most people skip this, and it shows check
  • This one setting changes everything check
Open the mistake template

List hooks List template

A number tells people exactly what they get for staying.

  • 3 things I do every morning before 8 check
  • 5 small changes that add up fast check
  • 2 questions to ask before you say yes check
  • 4 things nobody tells beginners check
  • 3 signs it's time to change your routine check
  • The only 3 tools I actually use check
  • 5 words that change how people hear you check
  • 3 things I'd do differently starting over check
  • 7 seconds that make or break a first impression check
Open the list template

Storytime hooks Storytime template

Start in the middle of the story, not at the beginning.

  • Storytime: the day I almost gave up check
  • I said yes before I was ready check
  • Nobody showed up to my first event check
  • The message that changed my whole year check
  • I didn't plan for this part check
  • This started as a joke check
  • The worst advice I ever followed check
  • It took one bad week to change everything check
Open the storytime template

Progress hooks Progress template

Before and after, in one line.

  • Week 1 vs week 12 check
  • My first one vs my latest one check
  • What it looked like before we started check
  • One year apart, same room check
  • Day 1 of trying this every day check
  • Then vs now, honestly check
  • What changed in 30 days check
  • The first try vs the hundredth check
Open the progress template

Podcast clip hooks Podcast clip template

The clip starts mid-conversation, so the card does the intro's job.

  • Her answer at the end is the whole clip check
  • He wasn't supposed to say this on air check
  • The question that made the room go quiet check
  • I had to ask this twice check
  • This answer surprised both of us check
  • She explained it better than any book check
  • We didn't plan to talk about this check
  • He's never told this story before check
  • Listen to how he answers this check
  • The part of the episode everyone sent me check
  • This is why I started the podcast check
Open the podcast clip template

Making them yours

  1. Change one word. The version with your topic, your number or your client's words always beats the template line.
  2. Pay it off early. If the hook promises a mistake, show it in the first seconds.
  3. Need more ideas? The hook generator fills 12 patterns with your niche, and the hook text guide explains the formats.

Questions

What are good hooks for Instagram Reels?

Short lines that name a moment, a question, a mistake or a result in the first second: POV hooks, questions, mistake hooks, numbered lists, storytime openers, before and after lines, and for podcasts, a tease of the answer.

Can I copy these hook lines?

Yes, they're free to use. They work best once you change a word or two so they sound like you.

Where do I put the hook text on a Reel?

In the top third of the frame for the first 3 to 5 seconds, clear of the caption and buttons at the bottom.

Make yours now

Free, no sign-up, nothing to install. Type your line, pick a style, download a transparent PNG.

Open the maker