Reels hook checker

Paste the line you want on the first frame of your Reel. The checker reads it the way a scrolling viewer does: is it short, does it start on the point, is it clear who it's for. It runs in your browser and nothing you type leaves the page.

What it checks, and why

1. Length. About 9 words or fewer, two short lines. People decide in the first seconds, and the card has to be read in that time.
2. Warm up words. "So", "hey guys", "in this episode", "episode 145". They spend the first second on nothing. Start on the point.
3. Vague words. "Tips", "things", "stuff". Name the exact thing, or put a number on it.
4. Who it's for. A "you" or a POV makes the viewer the subject. Stories can skip it, but the viewer still has to see themselves in it.
5. Readability. No full lines in capitals, no hashtags on the card, one "?" or "!" at most.

These are rules of thumb from the guides on this site, not a prediction of views. A clear line on the right first frame is still the job. Need a line first? Try the Reels hook generator. Next: Reels hook text guide, Reels safe zone, hooks for coaches, podcast clip title cards.

Questions