Instagram Title Card Maker

Reels hooks for photographers

Your best Reels show the gap between the setup and the shot. Name that gap in the hook, then let the result land at the end so people stay for it.

Quick answer

Pick one line below, swap in your own words, and put it in the top third of the frame for the first 3 seconds. One idea, two short lines. Each group opens a matching template in the free maker.

15 hooks for photographers and videographers

Before and after Progress template

  • The setup vs the final shot
  • Phone photo vs my camera
  • Raw vs edited, same photo
  • What it looked like vs what you see
  • Day 1 vs year 5 of shooting
Open the progress template

Behind the scenes POV template

  • POV: you hired a photographer for the first time
  • How I got this shot in a tiny room
  • The light trick I use at every shoot
  • What I pack for a wedding day
  • Wait for the last shot
Open the pov template

Tips for clients Mistake template

  • Stop wearing this to your photoshoot
  • The best time of day for photos
  • What to do with your hands in photos
  • Nobody tells you this before engagement photos
  • Read this before you book a photographer
Open the mistake template

Making them work

  1. Use your own words. These are starting points. The version that sounds like you, or quotes a real client, always beats the template line.
  2. Match the hook to the first frame. If the line says "watch this", the first frame has to show it. A hook the video doesn't pay off loses people at second 4.
  3. Keep it readable. White stacked pills (Classic) read over any footage. Bare text needs a calm background.
  4. Stay out of the bottom. The caption and buttons cover the lower part of a Reel. See the Reels safe zone guide.

More formats in the Reels hook text guide.

Reels hook generatorReels hook checkerReels hooks for coachesReels hooks for real estate agentsReels hooks for fitness coachesReels hooks for restaurants and barsReels hooks for salons and beauty prosReels hooks for doctorsReels hooks for churches and pastorsReels hooks for financial advisorsReels hooks for dietitians and nutrition coachesReels hooks for lawyersReels hooks for product brandsReels hooks for car dealersReels hooks for dentistsReels hooks for podcasters

Questions

What is a good hook for photographers and videographers on Reels?

A short line that names your viewer's problem, belief or goal in the first second. One idea, about two short lines, in the top third of the frame.

How long should the hook stay on screen?

For the first 3 to 5 seconds, long enough to read before people decide to keep watching.

Can I use these hook lines for free?

Yes. Copy them, change them, and make the title card in the free maker. No sign-up, no watermark.

Make yours now

Free, no sign-up, nothing to install. Type your line, pick a style, download a transparent PNG.

Open the maker