Food and drink Reels are judged in a second. The hook should make someone hungry, curious or tag a friend before the plate even lands.
Quick answer
Pick one line below, swap in your own words, and put it in the top third of the frame for the first 3 seconds. One idea, two short lines. Each group opens a matching template in the free maker.
Use your own words. These are starting points. The version that sounds like you, or quotes a real client, always beats the template line.
Match the hook to the first frame. If the line says "watch this", the first frame has to show it. A hook the video doesn't pay off loses people at second 4.
Keep it readable. White stacked pills (Classic) read over any footage. Bare text needs a calm background.
Stay out of the bottom. The caption and buttons cover the lower part of a Reel. See the Reels safe zone guide.