Reels hooks for salons and beauty pros

Beauty Reels live on the reveal. The hook has to hold people for the few seconds before it, so they stay to see the after.

Quick answer

Pick one line below, swap in your own words, and put it in the top third of the frame for the first 3 seconds. One idea, two short lines. Each group opens a matching template in the free maker.

15 hooks for salons and beauty pros

Transformations Progress template

Wait for the after
She came in with box dye
6 hours, worth every minute
Before vs after, no filter
Her first cut in 3 years

Open the progress template

Tips and mistakes Mistake template

Stop washing your hair like this
The mistake that ruins your color
Do this before your next appointment
Why your blowout falls by lunch
3 things your stylist wishes you knew

Open the mistake template

Client moments Question template

Be honest: would you go this short?
She said do whatever you want
Her reaction says it all
The look everyone asked for this month
Would you try this color?

Open the question template

Making them work

Use your own words. These are starting points. The version that sounds like you, or quotes a real client, always beats the template line.
Match the hook to the first frame. If the line says "watch this", the first frame has to show it. A hook the video doesn't pay off loses people at second 4.
Keep it readable. White stacked pills (Classic) read over any footage. Bare text needs a calm background.
Stay out of the bottom. The caption and buttons cover the lower part of a Reel. See the Reels safe zone guide.

More formats in the Reels hook text guide.

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Questions

What is a good hook for salons and beauty pros on Reels?

A short line that names your viewer's problem, belief or goal in the first second. One idea, about two short lines, in the top third of the frame.

How long should the hook stay on screen?

For the first 3 to 5 seconds, long enough to read before people decide to keep watching.

Can I use these hook lines for free?

Yes. Copy them, change them, and make the title card in the free maker. No sign-up, no watermark.

Make yours now

Free, no sign-up, nothing to install. Type your line, pick a style, download a transparent PNG.

Open the maker